Evaluation Question 3: What have you learned from your audience feedback?

We posted our trailer on YouTube so people could view our trailer and give us feedback on it. We then would post the link for it on Facebook and also on Twitter so more people could view it and share the opinions on it. The feedback we received helped us discover the flaws in the trailer so for the next draft it could be improved.

Here are some examples of comments that were posted on the first and second draft of our trailers. This qualitative data helped improve our final products as we gained the opinions of people 

After it was uploaded to YouTube, the link to the video was posted on my Facebook profile. This gave the trailer a wider audience and it was open to comments, and here are some examples. They were constructive comments and helped with the process of re-editing.

The link for the video was also ‘Tweeted’ on Twitter to allow more people to view it and here are some of the replies from people who wanted to share their views on the trailer.

I used the website Wordle to create a word cloud for the feedback I received for my Film Poster and Magazine cover.
Here is the word cloud containing words that people used to describe my Film Poster:

Here is the word cloud containing words that people used to describe my Magazine Cover:

Evaluation Question 4: How did you use media technologies in the construction and research, planning and evaluation?

For this question, I used the web Program Prezi to present my answer.

Here is a link to my answer: http://prezi.com/orcb5hro9x0i/copy-of-death-town-evaluation/

Final Trailer Draft

After receiving feedback from our first draft we planned on improving our trailer, re-editing it and even re-shooting some camera footage. Here is the final draft of our Teaser Trailer for the film 'Death Town'

Here is a short video presentation containing some screenshots from the trailer with some annotations analysis the production of our trailer including how/why we edited/filmed it:

Film Magazine Cover - Analysis

After creating my film poster, I focused on the making of my film magazine cover, which features 'Death Town'. The magazine 'CINEMAD' contains an interview with the lead actor and in recognition of the film, it is a horror special edition, and the house style of the magazine has been adapted to follow the light/blue and black colour scheme of our film concept.

Here are some annotations explaining how I made the cover and the reasons behind my design:

My Film Poster - Analysis

Here is my completed film poster for our film concept 'Death Town', I decided to challenge the connotations of normal horror film posters by not featuring any characters from the film on the cover. Instead I created a game cover and used the program 'Fireworks' to add a glow to it, as if it was coming alive.

Here are some annotations I made about the production of my poster, explaining why I did things:

Feedback we received for our First Draft of our Trailer

After we uploaded our trailer and shared we asked people to give us some feedback on it. Here is some of the feedback we received on Facebook:

People thought that the music should be played throughout the trailer, we took this feedback on board and went back onto 'iMovie' and tried re-editing, we found that although it would be good to have the music throughout the trailer, it would ruin the news cast scenes and as we believed that they were essential to our trailer. We discussed this as a group and kept this part how it is.

We also received feedback through comments on YouTube, here are some examples of them:

Looking at the comments we received we learnt that the news scene could be more realistic. We discussed as a group how we could improve this scene, we decided to replace the actor playing the Presenter with someone who is older and fits the part more, and get them look directly at the camera instead of at the sheet of paper. This constructive criticism ultimately aided the process and we improved our trailer.

We also presented our trailer to the class and after listening to their comments we changed the colour of our production company logo from the original Red to the light/blue teal that was used throughout the trailer and on our ancillary texts. We also added another scene to come up at the end of the trailer of our main character slowing walking down the corridor, as our peers had commented that he should be the final shot of the trailer, instead of the news reader

Trailer - First Draft

Using our story board and planning we set about to shoot our film. After we had completed the process we uploaded the footage to the Macbooks and the programme 'iMovie'. As a group we sat down and began the editing process, we cut down the footage, even removed whole scenes as we thought it would improve the trailer. We added cuts, fades, our production logo and the credits. We then found the right music for our trailer,  which improved the professionalism of the trailer. After we had finished the editing process, we uploaded it to the internet on 'YouTube' and then shared it on social networking sites such as 'Facebook' and 'Twitter' in order to receive feedback, positive and negative so we could improve our next draft of the trailer.

Here is our first draft of our trailer: